Discovery
A deep dive and careful examination of all factors —internal and external — that lead to an insightful and effective strategy.
Discovery ServicesStrategy and Planning
Models and methods, based on experience and insight, yielding a blueprint for the teams who will design, develop and deploy an effective marketing initiative.
Strategy & Planning ServicesMarketing and Creative Technology
Discovery and evaluation of emerging technologies for marketing and creative communications.
Marketing & Creative Technology ServicesManagement Services
Advice and direction for management of agencies and startups.
Management ServicesAbout Steve Nelson
Models, Methods & Technologies.
I have applied new models, methods and technologies to business solutions since 1981. As a software engineer I developed Internet-based factory automation systems at Zehntel, and was the founding marketing director of Kinetics, providing the first commercial Internet connectivity products for the Apple Macintosh. As Kinetics became part of Novell, I was the general manager of Novell’s desktop products division, overseeing a staff of 150 engineers and product marketers.
With the birth of the web as a marketing medium, I co-founded Clear Ink, one of the original digital marketing agencies, and continued as a principal with AP42. I led online strategy development for most of Clear Ink and AP42’s clients, including Autodesk, Sun Microsystems, HP, Cisco, Philips, 21st Century Insurance, Chevron, NetApp, Silicon Valley Bank and PG&E. In addition, I have been responsible for ongoing research and development of new methods for digital marketing and business communications.
As an independent resource for marketing discovery and strategy, I jump-start any project with clear and insightful directives for developing and deploying effective marketing campaigns.
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