Representative services, and work performed both independently and as a principal at previous agencies (where noted). Please contact me for details on past engagements.
DISCOVERY
Secondary Research- Published information
- Internal documents
- Site analytics
- Competitive research
- Trends and issues
- Trajectories
- Stakeholder
- Customer
- Ecosystem
TYPICAL ENGAGEMENT
Leading manufacturer of storage systems solutions sought to expand efforts in B2B solution selling to targeted verticals. Content marketing agency engaged me to perform secondary research in these verticals in support of the creation of personas.STRATEGY & PLANNING
- Positioning
- Messaging
- Personas
- Customer Journeys
- Content Strategy
- Information Architecture
TYPICAL ENGAGEMENT
Industry leading software company wants to bring more focus on small and medium businesses to augment its existing marketing to individuals and enterprises. An understanding of how this is done by competitive and comparative businesses is needed to inform the creation of content to engage these businesses. I was called in by a leading digital agency to provide the research and analysis into competitive and comparative messaging and positioning.MARKETING & CREATIVE TECHNOLOGY
- Evaluation
- Concepts
- Prototypes
TYPICAL ENGAGEMENT
Major utility company sought to engage business customers to promote energy efficiency rebates. I investigated, proposed and detailed the use of a virtual reality experience and the use of an inexpensive company-branded VR viewing device as a leave-behind, along with an app, a series of persuasive mobile microsites and a web-enabled VR experience. I created an integrated analytics scheme that proved the program exceeded its goals for rebate applications.MANAGEMENT SERVICES
- Business development
- Pitch strategy and positioning
- Agency business management
- Startup business planning